LeaderexJSE
Leaderex
JSE

ECOMMERCE

PARTNER:

PayFast

ECOMMERCE

PARTNER: PayFast
08:30 - 09:15
08:30 - 09:15
The state of ecommerce in South Africa
  • Demographic profiles of South African online and offline shoppers
  • Frequency of online shopping and types of products purchased
  • Attitudes towards payment options, delivery times and fees
  • The use of price comparison websites and social media
  • Changing online shopping habits of South Africans.
10:15 - 11:00
10:15 - 11:00
How to build your online shop
  • How to choose the right ecommerce platform
  • Building a store from scratch or using an existing ecommerce platform
  • Open source versus hosted platforms
  • Step-by-step tutorial on setting up a Shopify account.
11:00 - 11:45
11:00 - 11:45
How to accept online payments
  • Payment gateways and technologies
  • Virtual currencies, mobile payments, cross border transactions and remittances
  • Security, preventing fraud
  • Step-by-step tutorial on setting up a PayFast account.
12:15 - 13:00
12:15 - 13:00
How to integrate accounting functions
  • Ecommerce accounting functions
  • Invoicing, reconciliations, financial reporting and inventory tracking
  • Step-by-step tutorial on setting up a Xero account.
13:00 - 13:45
13:00 - 13:45
How to manage logistics
  • Order fulfillment and warehousing
  • Shipping from a South African perspective
  • Packaging and product presentation
  • Seamless dispatch with uAfrica.com
  • Cross Border Logistics: What you need to know
14:15 - 14:45
14:15 - 14:45
Developing a Customer Experience strategy
  • Customer service and journey mapping
  • Creating a seamless shopping experience
  • Brand and customer communication strategies
  • Omni-channel commerce
  • Physical and digital integration
  • Taking the lessons learnt from the offline world into the online world.
14:45 - 15:30
14:45 - 15:30
How to acquire new customers
  • Service Design
  • Developing a customer acquisition strategy
  • Digital product/service alignment
  • Digital Marketing techniques
15:30 - 16:00
15:30 - 16:00
Using social networks to drive revenue generation and customer loyalty
  • Social Media: Learn what works and what doesn't
  • Not all platforms are equal
  • What is digital strategy?
  • Can a good digital strategy leads to sales

SANDTON CONVENTION CENTRE

4 SEPTEMBER 2018

DOORS OPEN AT 08H00 AND CLOSE AT 20H00

SANDTON CONVENTION CENTRE

4 SEPTEMBER 2018

08H00-20H00

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